Small Business Management
Good management is vital to having a successful small business. Whether it be personnel issues, bookkeeping, or marketing, there are resources in the Career Center to help. See a selection of some recent titles listed below, as well as some suggested web sites for additional information.
Print Resources
How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard.
Tom Egelhoff. Wiley & Sons, 2008.
Career 658.8 Egelhoff
Free and Low Cost Marketing for Your Small Business. Kris Solie-Johnson. American
Institute of Small Business, 2007.
Career 658.8 Solie-Johnson
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Jay Conrad Levinson. Houghton Mifflin, 2007.
Career 658.8 Levinson
The Entrepreneur's Information Sourcebook : Charting the Path to Small Business Success. Susan C. Awe. Libraries Unlimited, 2006.
Career 658.022 Awe
Wow! I'm in Business: a Crash Course in Business Basics. Richard Stim & Lisa Guerin. Nolo, 2008.
Career 658.11 Stim
The Elements of Small Business : a Lay Person's Guide to the Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs. John Thaler. Silver Lake Pub., 2005.
Career 658.041 Thaler
Start & Run a Real Home-Based Business Dan Furman. Self-Counsel Press, 2007.
Career 658.0412 Furman
HR for Small Business: From Hiring to Firing and Everything in Between. Charles H. Fleischer. Sphinx, 2005.
Career 658.3 Fleischer
Accounting and Finance for Small Business Made Easy : Secrets You Wish Your CPA Had Told You. Robert J. Low. Entrepreneur Press, 2004.
Career 658.15 Low
How to Write a Marketing Plan. John Westwood. Kogan-Page, 2006.
Career 658.802 Westwood
Online Resources
Small Business Reference Center - Accessible in the Career Center, the Reference Room, and remotely to Jones Library card holders, this database covers a range of information on small business management issues.
Websites
Manage Your Small Business - From the Small Business Administration, provides information on how to successfully manage your small business.
UMass Family Business Center - Local resource helping family businesses with management issues and other concerns.
Business Owners' Idea Cafe - Bringing a fun approach to serious business, successful entrepreneurs share resources, ideas, advice, news and more for operating and running a small business.
Mplans.com - Provides sample marketing plans for specific types of businesses.
Small Business Management - From Entrepreneur, provides management guidance on a variety of issues.
Managing Your Business Finances - One of several business tools from Business Owners' Toolkit.